February 2012

Aaron Rodgers to Appear in 2012 Brewers TV Spots

You guessed it! We’re so happy to have Packers Quarterback and MVP Aaron Rodgers in the house with us today for our 2012 TV shoot!

MVPs: Aaron Rodgers and Ryan Braun pose together on set.

What’s he doing in the spots? You’re just going to have to wait to find out!



Mystery Guest at Camp Today

We’ve got a special guest with us down in Spring Training today!

Any guesses?

Hint: Yes, Martin Maldonado is still #12 on our roster, but it’s not him…



2012 Brewers TV Shoot Underway

Greetings from sunny Arizona!

I’m sorry, I don’t mean to rub it in, especially since I hear we are in for some bad weather back in Milwaukee. But don’t worry, I’ve got proof that spring—or at least Spring Training games–are just around the corner!

The Crew opens up this Sunday, March 4 against the San Francisco Giants down here at Maryvale Baseball Park, but before we can start playing games, we’ve got a few more orders of business to finish up–like shooting our 2012 TV spots.

The past couple of years we’ve come down to Arizona with our agency partner, 2-Story Creative, to film our TV spots and this year is no different. (Click here for posts related to our  2011 spots and here for 2010 spots.)

We got down here on Sunday to start all of the prep work, including building sets, gathering spots, holding a tech scout and meeting to go over final details, but today officially marked the first day of shooting.

Although I can’t give away the “plots” of this year’s spots, I can give you a little behind-the-scenes peek at the filming process. Check out this gallery below.

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Unfortunately, you’re going to have to wait until Opening Day to see the spots, but fortunately, that’s only 38 days away.🙂



2012 Single Game Tickets are On Sale Now!

Good Morning, Everyone!

Well, I made it through the night and individual game tickets are now officially on sale as of 9am CT this morning. It’s still a party down here at Miller Park as we celebrate Brewers Arctic Tailgate, so if you’re not purchasing by phone at (414) 902-4000 or online at brewers.com, stop down for some fun and excitement!

Here’s the latest slideshow–enjoy!

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To see more photos from last night’s camping experience, click here and here.

Just remember, it may be “arctic” here in Milwaukee today, but Spring Training games start a week from tomorrow and Opening Day is just 41 days away!




Individual Tickets On Sale TODAY at 9am!

Well folks, it’s just after midnight, so that means it’s officially the day of Arctic Tailgate, the day individual tickets go on sale to the public at 9am CT.

Just got back in from my second trip out into the cold, and boy  the party is still going strong!

Here are some more pics-enjoy!

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To see pics from earlier in the night, click here.

PS-If you’re not out here braving the elements, you can still purchase tickets online at brewers.com or by phone at (414) 902-4000.

Opening Day is just 41 days away!



Statement on Ryan Braun by Brewers Chairman and Principal Owner Mark Attanasio

The following statement was issued tonight by Chairman and Principal Owner Mark Attanasio on behalf of the Milwaukee Brewers:

“Since joining our organization in 2005, Ryan Braun has been a model citizen and a person of character and integrity. Knowing Ryan as I do, I always believed he would succeed in his appeal.

“I also want to reiterate my support for Major League Baseball’s strict substance testing program. It is unfortunate that the confidentiality of the program was compromised, and we thank our fans and everyone who supported Ryan and did not rush to judgment.

“The team is looking forward to seeing Ryan in camp tomorrow. With this now behind us, we return our focus to the ballpark and defending our NL Central Division title.

Scenes from Brewers Camp Thursday

It was a busy day around Maryvale Baseball Park today with this morning’s Norichika Aoki press conference and more position players reporting before tomorrow’s official report day.

The sun is shining and temperatures are above average as today’s high will top off in the mid to upper 70s.  Plenty of action on the field as pitchers and catchers continued their on field workouts while a growing group of position players participated in some informal hitting and fielding drills.

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Tomorrow, all position players will report to camp before Saturday’s first official workout.



Congratulations to Stephen Sievwright, our Brewers Fan Cave Fandidate!

Congratulations to Stephen Sievwright our Brewers candidate (or Fandidate, as I like to call him) who has made it into the second round of finalists seeking to be part of the 2012 MLB Fan Cave!

Following two weeks of furious campaigning that resulted in more than a million votes on MLBFanCave.com, 30 finalists (including Stephen) vying to be contestants in the 2012 MLB Fan Cave have earned a trip to Spring Training for the final step in their quest for their baseball dream job. These 30 fans will travel to Arizona next week for a series of interactive challenges and interviews designed to determine the final group that will begin the 2012 season in the MLB Fan Cave in New York.  [Since I will also be down in Arizona next week, I’m hoping to catch up with Stephen and report back to you with another interview, so stay tuned!]

The 30 finalists emerged from an original group of 50 candidates culled from more than 22,000 applicants. This original group of 50 included Stephen and another Brewers fan, Kurt Peter. (You can read my interviews with each of them from last week here.)

The finalists earned the trip to Spring Training in large part by actively campaigning for votes–so thank you, Brewers fans!–and promoting their candidacy through social media, media interviews and other creative means, including viral videos featuring players and celebrities, celebrity endorsements via Twitter, and even a proclamation from a local government official.

Overall, in just two weeks, the candidates combined to earn more than 300 endorsements from players and celebrities on camera and through Twitter (including Tony Gwynn, Torii Hunter, David Price, Stephen Strasburg as well as celebrities such as Jerry Ferrara, Michael Rapaport and Andrew Dice Clay) and participated in more than 150 interviews with national and local TV and radio, newspapers and online outlets.

“All 50 of the fans who emerged from the initial 22,000 applicants deserve incredible praise and a hearty thank you from all of us at Major League Baseball because they truly are among the most passionate and dedicated fans we’ve ever encountered,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “We had to make some extremely difficult decisions in order to determine the top 30, and while the Spring Training trip will be a lot of fun for all involved, in a way we’re really not looking forward to having to send any more of these entertaining baseball fans home.”

The 30 finalists include men and women from across the U.S. and Canada and represent a wide range of backgrounds and occupations, including recent college graduates, journalists, bloggers, actors, musicians, a self-described “unemployed comedian,” a made-up superhero and a professional wrestler.

The ultimate group of winners will begin the season in the MLB Fan Cave with the goal of watching all 2,430 MLB games on a large wall of big screen Sony televisions while chronicling their experiences online through videos, blogs, and social media. Along the way, they will compete with one another over the course of the season in a series of challenges, with fans online helping decide who gets to stay in the MLB Fan Cave and who gets eliminated with one eventual winner crowned before the end of the World Series.

In 2012, the MLB Fan Cave will return to the 15,000 square foot location at 4th Street and Broadway in the heart of New York City’s Greenwich Village that was formerly the home of Tower Records. The MLB Fan Cave is currently being redesigned to feature new technology and interactive elements. The MLB Fan Cave is a unique event space mixing baseball with music, popular culture, media, interactive technology and art. Supported by MLB Advanced Media, it also serves as a content factory providing baseball fans with a constant flow of online video and conversation via social media. The MLB Fan Cave has more than a quarter of a million combined followers on Facebook (http://www.facebook.com/mlbfancave) and Twitter (@MLBFanCave).



Photos From Aoki Press Conference

One of the newest Brewers, Japanese outfielder Norichika Aoki, reported to camp at Maryvale Baseball Park today and we held a press conference to welcome him.  General Manager Doug Melvin, manager Ron Roenicke and interpreter Kosuke Inaji (who was with the Brewers last year serving as Takashi Saito’s interpreter) all took part in the press conference.  It was attended by a number of Milwaukee media who are down here as well as international media.

The Brewers signed Aoki to a two-year contract on January 17.  The Brewers were awarded the negotiating rights to Aoki on December 19 after the Tokyo Yakult Swallows of the Japanese Central League accepted the highest bid.

Aoki, who turned 30 on January 5, has played his entire eight-year professional career with Yakult, batting .329 with 84 HR, 385 RBI and 164 stolen bases in 985 games.  He has batted over .300 in six of his seven full seasons and was Central League batting champion in 2005 (.344), 2007 (.346) and 2010 (.358).  He was 2005 Central League Rookie of the Year and is a six-time Golden Glove Award winner.

Aoki has participated in both World Baseball Classic events (2006 and 2009), batting .310 with 8 RBI in 15 games, and competed in the 2008 Summer Olympics, batting .294 with 1 HR and 7 RBI in 9 games for Japan.  Aoki worked out for the Brewers on January 8 here at Maryvale Baseball Park.  He bats left and throws right and will wear #7 as a Brewer.

Aoki (left in jeans) arrives to Brewers camp today.

Aoki (left in jeans) arrives to Brewers camp today.

Doug Melvin along with Aoki, interpreter Kosuke Inaji and Ron Roenicke begin the press conference.

Doug Melvin along with Aoki, interpreter Kosuke Inaji and Ron Roenicke begin the press conference.

The group addressed questions from the media for around 30 minutes.

The group addressed questions from the media for around 30 minutes.

We can expect a large group of international media to follow Aoki all season long.

We can expect a large group of international media to follow Aoki all season long.

Aoki is planning on taking the field later this morning for an informal workout.

Aoki is planning on taking the field later this morning for an informal workout.


Aoki works with Inaji, Brewers Media Relations Director Mike Vassallo and Matt Vasgersian of MLB Network on a promotional read for the network.

Aoki works with Inaji, Brewers Media Relations Director Mike Vassallo and Matt Vasgersian of MLB Network on a promotional read for the network.


Aoki was scheduled to participate in an informal workout today at 11:30 a.m. Phoenix time.  I will hopefully have pictures of that later in the day.



Updated Information on Brewers Peanut-Controlled Area at Miller Park

Last month, the Brewers announced information about a new peanut-controlled area for select games at Miller Park.  It garnered a lot of attention on the blog and I just wanted to pass along an update today.

Below is a press release that details information on when tickets go on sale.  Please note that the direct link to the website won’t be active until March 1.


Tickets will be Available Online Only at Brewers.com/peanutcontrolled


MILWAUKEE – Last month, the Brewers announced the creation of a peanut-controlled area at Miller Park for three home games during the 2012 season to host fans suffering from mild peanut allergies. These games include: Monday, May 7 vs. the Reds; Thursday, July 26 vs. the Nationals; and Friday, September 14 vs. the Mets.


Beginning on Thursday, March 1 at 9 a.m., registration for tickets in the peanut-controlled area for these three dates will open at brewers.com/peanutcontrolled. Space is limited to accommodate approximately 100 people in this area for each of these three games.


The peanut-controlled area seating will be in Club Outfield sections 306 and 307. Ticket prices are $38 per ticket plus applicable service fees; limit six tickets per order. A Brewers sales representative will be in contact to complete the order.


Tickets will need to be picked up at Will Call, and all fans in the area will be required to sign a waiver.




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