The Milwaukee Admirals are all about the Milwaukee Brewers.

If you’ve been to an Admirals game lately, you’ve probably noticed that the Admirals sport our “ball and glove” logo on their game jerseys. That’s because the Brewers are the exclusive jersey sponsor of the team.?

Thumbnail image for Klasen01.jpgThe Brewers sponsorship includes being the Admirals’ official jersey sponsor,
as pictured here on left wing, Linus Klasen.

We have had a great partnership with the Milwaukee Admirals have over the years. Announcements during the game, dasherboard signage at the Bradley Center, radio spots during broadcasts, special Brewers giveaways and a combo ticket package are also part of the relationship between our two Clubs.

This Friday, February 18, marks the first of our two “Brewers Nights” with the Admirals this season, featuring a Brewers/Admirals Bob Uecker Bobble Head for the first 5,000 fans in attendance. [Some of you may remember Bob Uecker as the plaid-jacket sporting Admirals spokesman in the mid 1990s (again, another crossover between the clubs).] This Friday’s Uecker Bobble Head is one of four bobble heads that the Admirals are giving away this season.

Uecker02.jpgThe Brewers/Admirals Bob Uecker Bobble Head is sure to be a popular giveaway for fans this Friday night, so get your tickets now!

The second game is Friday, April 1, where the first 2,500 fans will receive a Brewers/Admirals Seat Cushion.

Both of these games are available as part of our “2-Man Advantage” ticket package, which is a great deal. For just $16, you’ll get one ticket to one of these Admirals home games and one Terrace Reserved ticket to your choice of the Friday, April 22 Brewers vs. Astros game or the Friday, May 20 Brewers vs. Rockies game this season.

In honor of our first Brewers night of the season, I visited the Admirals during practice last week to conduct a fun photo shoot with the photographer both of our teams share, Scott Paulus, and Kelly Candotti, our Marketing & Promotions Coordinator.

Admirals34.jpgMilwaukee Admirals left wing, Mark Santorelli, and goalie, Jeremy Smith, pose by our dasherboard during practice at the Bradley Center.


The guys had lots of fun and were great sports as we set up different shots that mixed baseball and hockey for this story and future promotional collateral surrounding our partnership. Note: The “ball and glove” logo is not shown on the jerseys in the photos seen here, as they were taken during a practice session.

Admirals03.jpgHere’s Jeremy again, wearing a Brewers cap and a baseball glove.


Admirals28.jpgAnd here’s Mark, in a Brewers jersey and cap, moving a baseball around the ice with ease.

I also had the chance to sit down with the very talented-and very busy- Milwaukee Admirals center and former UW-Madison star, Blake Geoffrion, to discuss his personal success, the Admirals’ success, the Admirals-Brewers partnership and his love for both hockey and baseball.

This past year has been a whirlwind for the 23-year-old. Winning the 2010 Hobey Baker award. Joining the Admirals during their 2010 Calder Cup Playoff run. Throwing out a first pitch at Miller Park. Scoring 10 goals and 23 assists so far this season. Becoming a bobble head.

The Plantation, Florida native actually played both baseball and hockey growing up and, if things had gone differently, we might have been seeing Blake in a Brewers uniform instead of wearing the Brewers logo patch on his Admirals jersey.

A good-hitting catcher in high school, Blake could have accepted a scholarship with a Division I school, but instead choose to play hockey at the University of Wisconsin-Madison.

Blake comes from a hockey family and is a fourth-generation hockey player, so it is no surprise he decided to skate his way to success.

Blake’s great-grandfather, Howie Morenz, played for the Montreal Canadiens, the Chicago Blackhawks and the New York Rangers, winning the Stanley Cup three times with the Canadiens. His grandfather, Bernie “Boom-Boom” Geoffrion, also played for the Canadiens and the Rangers and won the Stanley Cup six times with the Canadiens. Both were also elected to the Hockey Hall of Fame. In addition, his father, Dan Geoffrion, played in the NHL with the Canadiens, Winnipeg Jets and Quebec Nordiques.

So how did Blake decide to become a Badger?

“For me personally, it was kind of a gut feeling thing. I looked at bunch of other universities, but I fell in love with the campus as soon as I stepped on it and there was no question about it, that’s where I wanted to go.”

As a forward at UW-Madison, Blake was named the 2010 Hobey Baker Memorial Award recipient during his senior year. Wisconsin has had 10 top-10 finalists, but Blake is the first Badger to take home college hockey’s top individual honor.

“It was incredible. I always tell people the best way to describe it was, I was so happy I blacked out during my whole speech. I don’t remember one word of it. I had to re-watch it to see what I said. It was an incredible feeling and I’m very thankful for all the people that helped me get to that point and my teammates, obviously, as well,” Blake said of the honor.

Criteria for the award include strength of character on and off the ice, displaying outstanding skills in all phases of the game, sportsmanship and scholastic achievements.

Shortly after receiving the award, Blake was introduced to both Admirals and the Brewers.

Blake joined the Admirals during the 2010 Calder Cup Playoffs and also got to the throw out the first pitch before a game at Miller Park when the UW-Athletic Department was honored during a pre-game ceremony last June.

PreGame10RS165.jpgGeoffrion, tossing out the first pitch before a game at Miller Park last season.

It’s easy to tell that he is proud to be here.

“I love playing for the Admirals. I love eating on State Street. I love golfing up in Kohler. I love watching the Green Bay Packers and Badgers sports,” Blake said.

I love going to Brewers games. I’ve been to a bunch of MLB stadiums and I think the Brewers have the nicest stadium I’ve ever been to, for sure. This summer, I’ll probably be around a little bit more than I have been in the past and I definitely plan on going to more Brewers games. I love Fielder, that’s my boy.

This season, Blake has played well for the Admirals and recently became the first AHL player in more than 16 years to be named Player of the Week in back-to-back weeks. Blake was also honored with his own bobble head on February 4. That night, he put up a four-point performance, scoring the game-winning goal and assisting on three others to lead Milwaukee to a 4-2 win over Rockford.

P1010690.JPGThe Blake Geoffrion and Bob Uecker Bobble Heads, two of four bobble heads that the Admirals are giving away this season.

The Admirals are currently tied for second place with the Peoria Rivermen in the West Division, one point behind the Houston Aeros, the opponent that they face this Friday night.

“The team has been playing some really exciting hockey lately, so I encourage everyone to come out,” Blake said, “Plus, you get the Bob Uecker Bobble Head, which I really think looks just like him!”



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: