There is No Offseason for…the Brewers Consumer Marketing Department
The Brewers Consumer Marketing department (which is comprised of marketing/advertising, ticket sales and ticket operations) was just as excited as the rest of the Brewers faithful to learn that we had acquired 2009 Cy Young Award-winning pitcher, Zack Greinke, from the Kansas City Royals on Sunday.
We’re all Brewers fans at heart (with the amount of time and energy we devote to our jobs, you have to be!), so the news was like an early holiday gift to us.
With that gift, however, came the perfect example of what I’ve been telling you all along: There is no offseason!
This won’t be an official “no offseason” post because we’re so busy here, but I thought you might be interested in how we reacted quickly to the Greinke announcement.
Right now, we’re in the midst of wrapping up our Holiday 4-Pack campaign, looking at our 2011 TV spot ideas, working on Brewers On Deck advertising, looking ahead to our 9-Pack campaign, and also working on some exciting top-secret stuff you’ll find out about soon enough.
However, once the announcement about Greinke was made, in the marketing/advertising area specifically, we quickly turned our attention to welcoming Zack to Milwaukee.
This ad ran in today’s Milwaukee Journal Sentinel.
While our creative juices were flowing, the rest of the Consumer Marketing department set to work handling the influx of Brewers fans interested in snapping up Brewers tickets.
One adjustment that we quickly made due to increased demand was extending our Holiday 4-Pack campaign. Holiday 4-Packs were supposed to go off sale at midnight on Monday, but due to the high volume of calls and orders we were receiving, we decided to extend it until midnight tonight. Last minute shoppers should come directly to the Miller Park Box Office if they want to make sure that they receive their Holiday 4-Packs in time for Christmas.
Speaking of holiday gift ideas, the Brewers retail department has also been busy. Greinke shirts are expected to be in the store today, as John reported yesterday.
I could go on and on with all of the other things that are happening as well, but that gives you a quick snapshot into what has been a very busy–and exciting!–week here at Miller Park.
Alright–back to work!
[Note: This article written by Don Walker appeared in today’s Milwaukee Journal Sentinel; it gives a very good depiction of all of the different ways the Greinke trade has impacted the Brewers front office.]