Many Happy Campers Attend Field of Sweet Dreams Event at Miller Park
If you’re not familiar with it, Field of Sweet Dreams, presented by Copps, Pick ‘n Save and Kemps, is a giant slumber party for 350Brewers fans of all ages, put on by Brewers Enterprises. You get to set up your tent on the field, watch the game and a movie on the video board, play games, enjoy great food and more. Last year was the first year of the event and it was a smashing success. Being in the Consumer Marketing department, I helped promote the event, so I thought I should see for myself what it is really like. I asked Sarah Chmiel, Manager of Brewers Enterprises and Queen of the Field of Sweet Dreams, if she’d be open to my covering the event for John and Cait…Plus 9. She was all for it.
In fact, when I told my husband, Brian what I was planning on doing, he laughed. Then, when he realized I was serious, he laughed even harder. And, since we don’t own a tent (Did I mention, I am not a camper?), I had to ask our next-door neighbors and good friends, Tim and Jana, if they had a tent that I could borrow. They asked who it was for and when I told them it was for me, they also laughed. However, I will say that when I explained what I’d be using the tent for and the premise of the event, they thought it was a very cool thing and hooked me up with an Eddie Bauer Backpacking Sport Dome Tent. Perfect, I thought. A Sport Dome Tent for my night in a sports dome.
Those alternatives simply would not do. I wanted the full Field of Sweet Dreams fan experience. Also, I didn’t like the fact that he was implying that he didn’t think I could do this on my own.
“Okay, well, I am not coming down there to bring you anything you’ve forgotten or to help you set up that tent then,” he said.
So, I went on my merry way, leaving Brian to his own devices for the night (no doubt pizza delivery, the Brewers game and season six of Entourage on DVD).
Yep. Sure thing-I will get right on that.A lady and her children walked by, “How’d you get stuck setting up the tent?” she called.
Nope, it really was just me. So, when one of the directions read, “With a person at each front corner of the tent, flex the fiberglass poles into an upward position, forming two arches,” I looked around.
I decided to channel my inner Girl Scout. Yes, I was a Girl Scout and before you ask, no, we didn’t go on many camping trips; and the ones we did take did not involve tents, thank you very much.
Since I’d worked up quite the appetite setting up my tent, I headed up the steps to the Field Level Concourse where a smorgasbord featuring BBQ pulled chicken, Italian beef, hot dogs, baked beans, salad, corn on the cob, chips, pickles, brownies and beverages awaited me and the other hungry campers.Many fans were engrossed in the Brewers game, which was being shown on the video board and piped over the sound system. Below the video board, personalized scoreboard messages ran in a loop.
He had heard about the event too late last year, so he made sure to get his tickets early this year. They were having a great time, hanging out and watching the game when I checked in with them.
When I caught up with Jessica and Luther Himsel and their children, Elijah and Ruby, they had just returned to their tent after a jaunt at the Associated Bank Kids Zone.
Following the game, fans were treated to Shrek the Third on the video board and had the chance to grab some “midnight snacks,” of nachos, chicken tenders, ice cream, popcorn, peanuts, Cracker Jack and candy.
Note: I do not want this little vignette to discourage anyone from taking part in next year’s event; I take full responsibility for what I am about to disclose to you.
And that’s when I noticed that the flap for the tent’s “side room” wasn’t fully closed. Using my hand, I tried to do my best imitation of Ryan Braun in our TV spot (where he swats the fly into the wall with his hand and the tag reads “Ryan Braun. Yeah, the guy can hit.”). Well, clearly, this girl can’t hit, so I grabbed the notepad I had been using to jot notes for this post and began taking some stronger cuts, trying to move the bugs in the direction of the open vent. After about ten minutes or so, I was tired.
I laid back, resting my head on my brand-new, rolled up Brewers blanket. (Okay, so maybe in all the excitement of going camping, I had forgotten my pillow, but as I noted above, there was no way I was calling Brian to ‘fess up.) I marveled at the view from my tent, the open roof providing a superb view of the night sky. I considered what a fun evening I’d had and all of the cool Brewers fans I had met.
As I felt myself surrendering to sleep and my own sweet dreams, I breathed a sigh of contentment in being able to survive on my own (okay, me and 349 others) in the great outdoors (okay, great outfield … at Miller Park … which just happens to be my place of employment), despite my misadventures in entomology.
I watched as the little tent city sprang to life and fans began heading to the restrooms to wash up, packing up and disassembling their tents before enjoying the breakfast buffet, which featured scrambled eggs, bacon, sausage, hash browns, mini-muffins and bagels, fruit, juice, coffee and tea.
Despite the sleep crusties and bleary-eyedness of some of the kids–for most of whom, I am sure staying up so late was a rare treat– I saw a lot of smiles on the faces of the fans. It had been a wonderful outing to cap off the summer and everyone, including me, was going home a…well, happy camper.
As a side note, I was so proud of myself for sticking it out and not spending the night in my air-conditioned, bug-free office, or just packing it in at midnight and going home, that I was thinking I just might plan on taking in the real Arctic Tailgate experience by camping out prior to the on-sale next February. Gives me plenty of time to work on attaching that fly to the tent.