Getting on the “Bandz”-Wagon
I used to bite my nails as a kid, so my dad told me to wear a rubber band around my wrist and promised me that if I let them grow, I could get my nails done in the salon, “just like mommy.” That was an incentive if I’d ever heard one, so I put a plain, office supply-looking tan rubber band on my wrist. The purpose of the rubber band was two-fold. First, simply seeing the rubber band was supposed to remind me not to bite my nails. Second, if I happened to absentmindedly bite them anyway, each time I “caught” myself, I was to snap the rubber band. The snapping forced me to acknowledge my bad habit and it also provided a negative association with the habit. A month of rubber band-wearing later, I had grown my nails out long enough to get my first professional manicure (which, if you ask me, started a really bad habit…but that’s neither here nor there).
The next time I took to wearing a rubber band around my wrist would be several years later, in 2004, when I donned a relatively unassuming yellow bracelet in support of the Lance Armstrong Foundation and cancer research. Those wristbands launched a trend, inspiring numerous other wristbands for charities and causes.
While the Livestrong wristbands are still going strong six years later with over 70 million sold, another trend is emerging amongst those who are more than likely too young to know who Lance Armstrong even is (sorry, Lance!).
Enter the “bandz”…. Multi-colored, rubber band-like bracelets made of silicone and die-cut into various shapes. Kids wear them, collect them and trade them with friends. On the wrist, they look like brightly colored rubber bands. When you take them off, they magically revert back to their original shape.
Since I don’t yet have kids of my own, I didn’t even know what these things were until I started reading articles about the “bandz” being banned from schools. Now I may be too old to be on the forefront of this trend myself, but I’m not too old to remember that when things start getting banned, that’s when they really start to skyrocket in popularity. The articles brought back memories of another wrist-accessory from my youth — the slap bracelet, banned because of risk of injury. Thankfully, these “bandz” don’t hurt anyone. They are becoming contraband only because they are so popular that they’re creating a distraction in classrooms.
Through the grapevine, I heard that there were Brewers “bandz” to be had, so I asked our Senior Director of Merchandise Branding, Jill Aronoff, what she knew about the products.
Jill said, “Yes, we do have them, for today anyways. These cute ‘bandz’ are flying off the shelves, but there are a few left in our Team Stores at Miller Park.”
Apparently, I learned from Jill, there are many companies churning the “bandz” out right now, but Team Beans/Forever Collectibles has created “Logo Bandz,” bringing MLB-licensed “bandz” and NBA, NHL, NFL and college versions to a ball park , arena or stadium near you.
And, yes, we do have Brewers Logo Bandz for you, right here at our very own Team Store by Majestic Athletic at Miller Park, featuring shapes such as the state of Wisconsin, a silhouette of a batter, Bernie Brewer, home plate and our ‘M’ logo in various colors like navy, light blue, gold and red.
Who knew that 20 years after my nail-biting phase ended, I’d be putting rubber bands over my manicured nails and on to my wrist just for fun?
While trends will come and go, this one seems like it will be around for awhile. And, at just $8, for a pack of 20, it’s a low-risk investment.
So, what are you waiting for? Be like me and jump on the “bandz”-wagon!