Earlier this month, I had the opportunity to go down to Arizona with my boss, Senior Director of Marketing, Kathy Schwab and our Vice President of Consumer Marketing, Todd Taylor.
We weren’t there to scout out the team and I certainly didn’t have time to work on my tan. No, we were there on much more important business: to film our 2010 TV Spots, which will debut tomorrow.
The ads were developed in conjunction with our creative agency, 2-Story Creative of Milwaukee. Bill Yunker of Icarus Films directed the spots.
After much preparation, we spent two full days filming and came away with enough footage for five -what I think are humorous and hope you do, too- spots to start out the season.
Our TV spots in recent years have varied from featuring our players at Miller Park talking about the fan experience to spots that are predominantly highlight driven. Since I’ve been in the Consumer Marketing Department, the only two scripted spots that I’ve been involved with were a spot for the Hot Dog Bobble in 2006 (which had a cameo by former Brewers player Derrick Turnbow) and our current Holiday 4-Packs TV spots, which feature the Klement’s World Famous Racing Sausages.
This year, each of the spots features one or more of our players in non-baseball, more everyday life, type of situations.
Thus, being on set for the filming of these five spots was an eye-opening experience for this young marketer. Of course, I knew that there is a lot of work that happens behind the scenes to get everything to look just right, but I didn’t really know until I jumped in with both feet.
They were long days, but I enjoyed every minute and was happy to pitch in wherever and whenever I could. In fact, I think I may have a career as a gofer girl in Hollywood if this marketing thing doesn’t pan out.
Help Ellen Homb, President of 2-Story Creative, decorate the set? No problem! Scrounge up some last-minute props? Sign me up! Get the extras to fill out their paperwork? Sure thing!
“I’m always amazed at the magic behind the scenes,” said Todd Taylor. “A lot has to happen in a short amount of time. It takes a tremendous amount of teamwork and integration to pull it off.”
Because of the tight schedules in Spring Training with games, workouts, practices, etc., our time with the players was limited and we had to make the most of our opportunity.
Fortunately for us, all of the guys were great. I honestly don’t think we could have hired better actors to play their roles in the spots. And, call me crazy, but I think they all may have actually had fun in the process.
When we returned from Arizona, the hard work was just beginning. All of the footage we’d captured had to be edited down to our final product, five 15-second spots. Audio had to be mixed, special effects needed to be added if necessary, colors needed correcting…. There is a lot more that goes into it than just meets the eye – and that’s just for 15-second spots. I can’t imagine making a 2-hour movie!
When we got to see the finished product, it was clear that all of the time and effort was worth it.
“I think it was a top-notch experience across the board, working with Ellen, Bill and their whole team and I’m very pleased with the outcome,” Todd said.
I don’t want to give away too much about the spots, since you’ll see them for yourself tomorrow, so here are some still photos to wet your whistle.
Aside: Funny story… I had my Flip Video camera and my still camera on set so I could capture scenes from the shoot to share with you here on the blog. As I mentioned earlier, I’m not a veteran when it comes to all of this TV stuff and well, apparently my flash photography interfered with some of our takes. Here’s me, getting yelled at, for you, by our Director, Bill.
(I tried not to take it personally…the best creatives can get a little intense. :) )
Each of our 15-second spots will be paired with a back-end tag that will be switched out to promote upcoming games, giveaways, ticket offers and more. These spots will run primarily during our televised games on FS Wisconsin and WMLW.
I hope you like them and welcome your feedback here at John and Cait… Plus 9.
Brewers fans, I told you St. Patrick’s Day would be your lucky day!
Tomorrow, starting at 7 a.m. CT, you can purchase Field, Loge and Club Outfield tickets to the April 6th and 7th games vs. the Colorado Rockies for just $3.17, courtesy of Associated Bank!
Wear your green on 3/17 and save some green while you’re at it! Tomorrow, simply click here and enter the code “CHARMS” in the password box to get yours. You’ll want to hurry because deals like this are as rare as a four-leaf clover and quantities are limited!
We also have good news for Brewers fans going to Spring Training! As part of our St. Patrick’s Day promotion, tomorrow you can also purchase $3.17 Infield and Outfield Reserve or Lawn tickets for the Spring Training games at Maryvale Baseball Park on Monday, March 22 (Brewers vs. Dodgers) and Wednesday, March 31 (Brewers vs. Cubs). To take advantage of this offer, click here tomorrow. (No password required).
These offers are available online only. Limit of 4 tickets per purchase.
Spread the luck! Forward this on to family and friends!
Good morning from Maryvale Baseball Park in Phoenix. A little on the chilly side today and hopefully the rain will hold off for today’s game at Mesa against the Chicago Cubs. Brian Anderson and Bill Schroeder will have the call on this afternoon’s webcast of the game on brewers.com. Tune in, I know they will appreciate it, plus it will get you in the mood for baseball.
I have a link for you today as well. Manager Ken Macha asked me the other day to do some research and find an old Sports Illustrated article for him. Luckily, I love information and especially historical information, so this was a pretty fun task.
In the late 1960s, Sports Illustrated did a series on Ted Williams. One of the final installments was Williams’ take on hitting. Macha remembered reading the article in high school and wanted to see if it was still out there.
Sports Illustrated has a fantastic online “vault” of pretty much everything they have ever printed and I was able to find through a couple of searches. Check it out here. It is a long read but if you are a baseball fan–especially a young baseball fan who might not know a lot about Williams–or a coach looking for some new insights, this is truly a timeless piece.
Here are some gamenotes for today’s tilt against the division rival Cubs, courtesy of Mike Vassallo:
March 9 at Chicago-NL.pdf.
The Brewers head to Phoenix Municipal Stadium in a few hours to face the Oakland Athletics. Yovani Gallardo will get the start against former Brewer, RHP Ben Sheets.
Here is today’s line up and game notes:
Rickie Weeks 2B
Carlos Gomez CF
Ryan Braun LF
Jim Edmonds RF
Gregg Zaun DH
George Kottaras C
Alcides Escobar SS
Adam Heether 3B
Steffan Wilson 1B
Yovani Gallardo RHP
Tomorrow, I’m off to Tucson for the other half of the Brewers split squad game. I will report to you on the fabulous drive from Phoenix to Tucson.
Game one of the 2010 Spring Training season is finally here. The Brewers head to Scottsdale Stadium to face the San Francisco Giants today and everyone is excited to get on the field. First pitch is at 2 p.m. CT and the game can be heard on Newsradio 620 WTMJ-AM and the Statewide Brewers Radio Network as Hall of Fame announcer Bob Ucker will be joined in the booth by Cory Provus for the call. It is a beautiful morning in Phoenix today and the beautiful weather will hold on throughout the day.
Here are today’s Brewers gamenotes brought to you by Mike Vassallo, Media Relations Director for your Milwaukee Brewers: March 4 at San Francisco.pdf
Another piece of news out of Brewers Camp this morning, The contract of Brewers RHP Yovani Gallardo was renewed today. With that transaction, the contracts of all Brewers have been signed for 2010.
For those of you who have never been to Spring Training before, I thought I would explain how “road” games like today’s work. The team is scheduled to stretch at 9:30 a.m. Phoenix time, as usual. Then, they will have a light workout here at Maryvale Baseball Park including batting practice. The team will come back in the clubhouse, get ready for the game, have a little lunch and then board a bus for Scottsdale Stadium around 11:15 a.m. The team boards the bus in uniform, ready for the game. Maryvale to Scottsdale Stadium is about a 20-25 minute drive so the team will get there, take a little infield practice and loosen up before the 1 p.m. game.
The day before every road game, the coaching staff posts a travel roster. The travel roster has a list of every player in camp and if your name is circled, you are scheduled to travel to the game. Those who do not travel, stay back at Maryvale and get some extra conditioning work in. Later in Spring, Manager Ken Macha will often give players who aren’t circled a full day off to unwind and tell them not to even report to the park.
Here is today’s travel roster. The team is bringing ten pitchers, three catchers, ten infielders and six outfielders to face the Giants. It doesn’t look like any coaches are circled so I guess they have the day off!
Following the game, the team will get back on the bus, in uniform and head back to Maryvale where they will get any postgame treatment, shower and leave for the day.
That is the routine for pretty much every Spring Training “road” game with the exception of trips to Tucson. With an hour and a half drive to Tucson, the team will dress and take batting practice there and normally leave Maryvale around 8 a.m. Maryvale is pretty centrally located in the Valley, so there really aren’t any bus rides to game that are longer than 30-35 minutes.
The lineups for today’s game are posted below and I will have some pictures of the day’s activities following the game.
LINE UP CHANGE AT 9:45 AM PHOENIX TIME – MCGEHEE REPLACES GAMEL STRAIGHT UP
Rickie Weeks 2B
Carlos Gomez CF
Corey Hart RF
Prince Fielder 1B
Casey McGehee 3B
Gregg Zaun C
Craig Counsell SS
Jody Gerut LF
Jeff Suppan RHP
Andres Torres CF
Edgar Renteria SS
Pablo Sandoval 3B
Juan Uribe 2B
Fred Lewis LF
Brett Pill 1B
Eugenio Velez RF
Eli Whiteside C
Barry Zito LHP