January 2010

Brewers On Deck Numbers

I think the Brewers cleaned out all the Sharpies from area office supply stores in preparation for Sunday’s Brewers On Deck event at the Midwest Airlines Center.  This picture was sent to me today by Drew Olsen of the Brewers Front Office.

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Like a small army, these Sharpies and pens will be called into duty on Sunday at Brewers On Deck.

 

Baseball is a sport of numbers and stats.  I love stats and information, so, to go with the 32 silver Sharpies, 36 black Sharpies and 36 black ballpoint pens that will be used for autographs on Sunday at Brewers On Deck, here are some other stats on the event:

188,695 square feet of activities (“So much room for activities!”)

15,000 programs

50 volunteers

40 ushers

30 current players

27 memorabilia vendors

10 sponsor tables

8 current coaches

7 Brewers alumni players

6 autograph stages

3 entertainment stages

We hope to see everyone at Brewers On Deck on Sunday.  If you have any questions about the event, shoot us an e-mail at johnandcait@brewers.com.

– John

 

 

John and Cait Preview Brewers On Deck 2010

 

 

Brewers On Deck_2010 logo.jpgThe Brewers annual fan fest, Brewers On Deck, will take place this Sunday, January 31, but today, John and Cait have a sneak preview of all the fun that is in store for you!  We are going to throw a lot at you in this preview and this map will help you plan your afternoon at the event.

First of all, this year’s Brewers On Deck is bigger and better than ever. The event has taken many forms since it first began at Brookfield Square Mall in 2004. Each year, we learn a little more and try to grow the event to make it bigger and better than even before.  Brewers Senior Director of Entertainment and Broadcasting, Aleta Mercer has again been in charge of organizing this event that has really turned into something no Brewers fan will want to miss.

Last year was the first year that the event was held at the Midwest Airlines Center in downtown Milwaukee. This year, we’re returning to the same location, but we have two times the space to work with and more attractions to entertain fans once they get in the door.

Brewers On Deck will feature a number of activities for the entire family. There will be autographs and photos from Brewers players and coaches, interactive games and clinics for kids in the Associated Bank Kids Zone, Q&A sessions and game shows with Brewers players, coaches and broadcasters, the latest Brewers merchandise (including 40th Anniversary items), and much, much, more.

First of all, everybody loves autographs and the chance to rub elbows with players and coaches from the 2010 team.

With 30 players scheduled to sign at the event, you’ll have lots of choices.  Welcome back some of your favorites, like Prince Fielder or Ryan Braun. Get a jumpstart on the 40th Anniversary Season by purchasing some of the new merchandise that will be available at the event and getting it signed by Brewers great and Hall of Famer Robin Yount. Or, take the opportunity to add new Brewers like Randy Wolf, Gregg Zaun, LaTroy Hawkins or Carlos Gomez to your autograph collection.

Autograph sessions will be staggered during the event, and autograph tickets–ranging from free to $25 each–will be available on the day of the event only. There will be 250 autograph coupons available for each player at the event, and coupons will be distributed one hour prior to each autograph session, so make sure you get there early!

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Dave Bush signs autographs for fans at Brewers On Deck 2009.

The doors to the Midwest Airlines Center open at 10 a.m. and the first autograph sessions begin at 11 a.m. A good tip would be to buy your On Deck tickets in advance if you want to get in an autograph line early. Brewers coaches will be signing free autographs following their Q&A session with fans and select Brewers alumni will also sign free following clinics in the Little League diamond.

It is important to note that cash will be the only form of payment accepted at the pay stations in the autograph area, so make sure you hit up an ATM on your way downtown (there will also be ATMs inside the Midwest Airlines Center). Proceeds from the autographs will go to Brewers Charities and other charitable causes. A full autograph schedule can be found here.

The photo sessions made available to fans are also a great way to capture a great memory with your favorite Brewer. A group of 33 Brewers players, alumni and coaches will appear at three photo stations scattered throughout the afternoon in half hour segments. The photos are free of charge.  We would recommend bringing your own camera to take pictures. The first session will start at 11 a.m. and the last session will start at 3:30 p.m. 

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Mitch Stetter poses with fans at Brewers On Deck 2009 in the Photo Area.

Three stages will be set up throughout the convention hall, featuring programming and other activities for fans throughout the day.

The Brewers Main Stage will feature various question and answer sessions with top Brewers baseball executives, a pair of game shows featuring players and alumni (“Who Wants to Be A Brewer?” and “Brewers vs. Alumni Feud”), a fashion show showcasing the latest Brewers gear and a roundtable discussion with members of the Milwaukee media who cover the team on a regular basis. The game shows were definitely hits at last year’s “Bob Uecker’s Winter Warm Up” and there are some new surprises in store for 2010.

Fans and local media will be introduced to Brewers outfielder Carlos Gomez and reintroduced to newly acquired lefty Doug Davis at a press conference scheduled for 1:30 p.m. on the Main Stage. 

The Brewers Interactive Stage will feature the Brewers Anthem Challenge with fans vying for an opportunity to sing the National Anthem at Miller Park, so start practicing hitting those high notes! Also scheduled for the Brewers Interactive Stage is a Q&A session with the Brewers Player Development and Scouting staff as well as a live web chat on brewers.com with Gregg Zaun, Manny Parra and Carlos Villanueva

The Newsradio 620 WTMJ stage will broadcast live from 10 a.m. until 4 p.m. and will feature interviews with Brewers players and coaches. If you are a Brewers fan who cannot make Sunday’s event, the web chat and radio broadcast are two fantastic ways to interact and participate from home.

All proceeds from the event benefit Brewers Charities and other charitable causes, so make sure you stop by the Brewers Charities area at On Deck. This year, they’re hosting a Treasure Hunt, which will feature some hard to find Brewers items for sale. Additionally, Brewers Charities will be collecting food to be donated to the Hunger Task Force of Milwaukee. Collection barrels will be set up at the Brewers Charities area in the Midwest Airlines Center, so don’t forget to bring your non-perishable food items with you to On Deck.

Fans will also be able to take part in the Brewers On Deck Scavenger Hunt. If you can locate the four player photos placed strategically around the venue at different attractions, you will uncover a special promotional code that will allow you to purchase tickets online for select Brewers games at a special 50% savings.

To help celebrate the 40th Anniversary season in 2010, fans can visit the Brewers Museum at On Deck to relive some Brewers moments of the past. Watch some of the best plays in team history, check out every team photo in team history, read newspapers from some of the most historic moments in team history and check out some pretty neat artifacts from 1970 through today.

In addition to all of these activities, kids will also have a great time at the batting cages or speed pitch and will be able to stay active in the Home Run Fitness area. Fans can also visit with Brewers sponsors, check out sports memorabilia from collectors in the memorabilia area, purchase a Brewers Kids Club Membership Kit ($25), and pick up Season and Group Ticket information.

There will be so much to do on Sunday, it is hard to list everything. Some other interesting attractions that we want you to check out are displays from four of the Brewers minor league affiliates and the FS Wisconsin stage where fans are offered a chance to be a sports announcer at the FS Wisconsin Sports Desk.

We’re excited that the event is coming up so soon, not only because a great time will be had by all, but also because it means that the start of the baseball season is that much closer.  Something comforting to think about on a cold, January day. If you cannot make the event, we will have a full review here and on brewers.com.

-John and Cait
johnandcait@brewers.com

Brewers On Deck will take place on Sunday, January 31 from 10am to 5pm at the Midwest Airlines Center in downtown Milwaukee. Advance tickets are just $15 for adults and $9 for kids.

Tickets purchased at the door on the day of the event will be $20 for adults and $15 for children 14 and under. Cash will be the only form of payment accepted on the day of the event.

Autograph sessions will be staggered throughout the day with autograph tickets ranging from free to $25 (available only at the event).Please note that cash will be the only form of payment accepted at the pay stations in the autograph area. Proceeds from the autographs will go to Brewers Charities and other charitable causes.

There are a variety of parking structures and street lots surrounding the Midwest Airlines Center. For more parking information, please visit www.parkmilwaukee.com.

For an up-to-date schedule of events, or to purchase tickets, click here.

 

There is No Offseason for…Miller Park Tours

Last Friday morning, I made my way over to the Press Box to speak to a group of students from a high school in Jackson, Wisconsin, a city about 30 miles away from Miller Park.

As part of an educational field trip, the students’ teacher had scheduled a tour of the ballpark and had requested to hear from someone on the topic of marketing for a Major League Baseball Club.

This type of request is actually more common than one might think, but really, it shouldn’t be a surprise, given the volume of tours that our good friends in Brewers Enterprises churn out.

In my last article, I briefly mentioned Cory Congemi, Coordinator of Helfaer Field and Miller Park Tours, but then, after a special e-mail request from a reader and my experience on Friday, I decided to dedicate another post specifically to Cory and the Tour Guide that day, Lou Montgomery.

Let’s start with Cory.

Cory is entering his fifth season with the Club. Having started out as an Intern/Helfaer Field Staff/Tour Guide, Cory is now in his second season in his current role with Brewers Enterprises.

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Cory Congemi, Coordinator of Helfaer Field and Miller Park Tours

Cory oversees a staff of about 15 Tour Guides and 15 Helfaer Field Staff.

Helfaer Field, for those of you who aren’t familiar with it, is the beautiful youth baseball and softball facility built in the shadow of the Brewers’ Major League home and on the exact site of old County Stadium.

Reservations for the field went on sale last Monday and that’s kept Cory busy.

“Roughly 70 percent of the reservations are for Little League teams. Then, we’ve got other events, like Corporate Outings,” Cory said.

The Brewers Front Office even reserves Helfaer Field every year for our staff Kickball Tournament.  

 


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Little Leaguers play a game at Helfaer Field.

For Little League games, the popular timeslots are in the evening, when the kids can play under the lights.

On Brewers game days, there is a tailgate timeslot, three hours prior to the Brewers game, which is when a lot of Corporate Events take place.

While the Miller Park Grounds Crew also takes care of Helfaer Field, Cory’s Helfaer Field Staff handles everything else. They are jacks-of-all-trades, from running the scoreboard and sound system to serving as Guest Relations Staff and Ushers.

Surprisingly, Tours are keeping Cory busy right now, too, even in January.

While Walk-Up Tours are only available during the season, Group Tours can be booked all year long, even in 30 degree weather, like it was on Friday morning, when I put on my coat and headed over to the Press Box.

Tour prices range from $5/person for educational groups to $10/adults, $6/for children and senior citizens for the Walk-Up Tours.

The tours typically last about 70 minutes and include the Dugout, Luxury Suites on the Club Level, Visiting Clubhouse, Press Box, the Home Radio Broadcast Booth and other behind-the-scenes attractions.

Cory’s Tour Guides gave tours to over 300 groups and thousands of people on walk-ups last year. 

“Something that’s really become popular is the specialized group tour,” Cory said.
 
There are three specialized group tours that run a little longer and will cost you a little extra–$15/person for regular groups, or $10/person for educational groups–but they are well worth it.

“There is the MVP Tour, which includes the Batting Cages, Media Interview Room and the Party Suites. Then there is the Technical Tour, which takes you into the Boiler Room, Chiller Room, Stadium Control Room and more. Finally, there is the Scavenger Hunt Tour, which had definitely been growing in popularity,” Cory explained. 

The Scavenger Hunt Tour is a great team-building activity. After a regular tour, the group is split into teams.  Each team gets a worksheet filled with questions, which, when answered correctly, gives the team a final hint, which leads them to their final destination, where they will receive a special surprise supplied by the Brewers.
 
Over the course of a year, I find myself speaking to many of the educational groups.

Cory confirmed that many of the groups request a speaker from someone in the organization.  When asked which departments were requested most often, Cory told me that groups often like to hear from Accounting and Human Resources but…

“You are definitely the most popular by far,” Cory said. 

“I’m quoting you on that,” I said, smiling. 

I know that by “you,” he really meant the Consumer Marketing Department as a whole, since I am not the only one in Marketing who gets recruited for these speaking engagements. 

It seems that lots of groups are interested in Consumer Marketing because what we do is so visible.  They want to know who is behind the advertisements they see on the digital billboards, in the newspaper, or online. They are interested in what a typical day is like in our department.

On Friday, this particular tour group was interested in not only what the Marketing Department does, but also in what it takes to get a job or internship with our organization.

Having started my career as an intern with the Brewers, this was something I could speak to personally. I told them that internships provide invaluable experience while one is still in school, helping students narrow down what they would like to do once they graduate, and just as importantly, internships can help them figure out what they don’t want to do as well.  I also stressed the importance of excellent communication skills in this and any field they were interested in pursuing.

I hope that I made a positive impression and that they enjoyed their tour of the ballpark. 

Even if I bored them, how could they not enjoy their tour with Lou Montgomery as their guide?

Like many of the folks I’ve spoken to for this series, Lou has been working at Miller Park for many years. The 2010 season will be Lou’s 24th season with the Club, but the difference with Lou is that he didn’t start working for the Brewers until he was 64 years old.

The year was 1987. Lou had recently retired from his career as an Industrial Engineer for GE.  He and his wife, Marian, were eating at a fast food restaurant one day when some younger people started harassing an older couple.

The man in the booth next to them could see the situation from where he was sitting and he got up, went over there, talked to them and got a hold of the manager.

When he returned to his seat, he said aloud to no one in particular, “I work at County Stadium and we don’t put up with stuff like that.”
 
Lou, who had been a baseball fan all his life, couldn’t help asking, “You work at County Stadium? What do you do there? “

The man replied, “I’m an Usher and we don’t put up with behavior like that.”

Lou and the man struck up a conversation.  The man mentioned that the Brewers would be hiring new people in a couple of weeks.

“Just go down there and tell them that Al, an Usher at the East Gate, recommended you,” the man told Lou.

The rest is history. 

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Lou Montgomery, Miller Park Usher and Tour Guide

Lou began working at County Stadium as an Usher on the Mezzanine Level and has loved every minute of it.

“One of my fondest memories was seeing Robin Yount get his 3000th hit,” Lou said. “It was an exciting time, too, when Paul Molitor had his hitting streak.” 

After working as an Usher for nearly 11 years, Lou took on an additional role as a Tour Guide at County Stadium.

Joyce Paulson, one of the other Ushers who is also a Tour Guide, knew that Lou and his wife were very involved with their church as Tour Hosts for trips to the Holy Land and Europe and she thought he’d be perfect for the job.

As Tour Hosts, Lou and his wife organized and recruited people for the educational trips. They made sure the travelers got to their destinations on time and kept everything on schedule.  

With that kind of experience, Lou easily qualified for the Tour Guide position at County Stadium. He gave tours there for three years and then transitioned over to Miller Park in his dual role as an Usher and Tour Guide.

“Here at Miller Park, everyone is interested in going into the Visitor’s Clubhouse and many of the fans are interested in the Press Box and Home Radio Broadcast Booth because Mr. Uecker is such a popular guy,” Lou said.

 

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Fans taking a Miller Park Tour will get to step inside the Home Radio Broadcast Booth.

Being a former Industrial Engineer, it is no surprise that one of Lou’s favorite things to talk about is the roof.

“The roof is the only one of its kind and many people are interested in hearing about that,” he said.

 

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Miller Park’s roof is a popular tour topic.

Lou turned 88 years old last Sunday, and at his age, one might expect him to have some cool stories about the Milwaukee Braves and their historic run here in the late ’50s. 

Lou never saw the Milwaukee Braves play, though, because he didn’t move to Milwaukee until 1966, the year after the Braves left Milwaukee.

Lou was born and raised in a small town called Tell City, Indiana, where he was a Sports Editor for the school paper and Student Manager for the football, baseball and basketball teams.

“I went out for football and baseball, but I weighed about 130 lbs. The coach said he was going to have to cut guys, but he would need some Student Managers. I thought about it overnight and figured I was going to be cut, so I volunteered to be a Student Manager,” Lou said, laughing at the memory.

Later, Lou also kept high school sports stats for a local radio station and got more involved with baseball when he co-managed a Little League team and even became the Business Manager of a semi-pro baseball team, the Tell City Grays of the I-K League.

“The I-K League stood for Indiana and Kentucky. It’s no longer in existence, but my job as Business Manager was to ask for donations for uniforms and equipment,” Lou said.

With no local Major League team to follow, Lou had grown up a Cubs fan in part because of the powerful WGN radio signal.

“My dad and his younger brother were Cubs fans, and we’d listen to the games as kids and I became a Cubs fan as well,” Lou said.

Even after Lou moved to Wisconsin and the Brewers franchise came to Milwaukee in 1970, he figured he could still be a Cubs fan in Milwaukee because the Brewers were in the American League.

“Then they did me a disservice, putting Milwaukee in the same league,” Lou joked, talking about the Brewers move to the National League in 1998.

“So you had to choose a loyalty…” I pressed.

“Oh, that wasn’t too difficult,” Lou laughed.

Although he was never a season ticket holder, Lou went to many games as a fan between 1970 and 1987, when he started working for the Club. He was even fortunate enough to have attended the 1982 playoffs and World Series.

Over those years, Lou fell in love with the team and that love only increased once he started his job at County Stadium.

Lou’s current Usher position at Miller Park is inside the Press Box, making sure everyone has the proper credentials. I asked him if, as such a big fan, it’s been difficult for him to adhere to the old adage, “No cheering in the Press Box,” especially during the 2008 Wild Card season.

“Sometimes you do have to restrain yourself a little bit,” Lou agreed.

Like all of us, Lou can’t wait for the baseball season to get underway. He’s ready to listen to the Spring Training Broadcasts and he’s looking forward to Opening Day and the official start of his 24th Season.

“I am very thankful to work for the Brewers. I never dreamed as a kid from a small town in Southern Indiana that I would be doing something like this,” Lou said.

I know both Cory and I are thankful for Lou and so are the many satisfied fans who have been fortunate enough to take one of his tours or interact with him in the concourses of Miller Park over the years.

 
-CAIT

Interested in learning more about Miller Park Tours? Click hereHelfaer Field? Click here.

Is there someone you’d like to see profiled in this feature?  E-mail us at johnandcait@brewers.com.

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There is No Offseason for…Brewers Enterprises

When most people think of Miller Park, they automatically conjure up thoughts of the fun they’ve had on game day. Jason Hartlund and his staff are trying to change that.

Jason is the Vice President of Brewers Enterprises, a relatively new division of the Milwaukee Brewers (2006) that oversees all non-baseball events and revenue for Miller Park.

We are fortunate to have a venue that provides a myriad of entertainment options–rain or shine–suitable for anything from 40,000 persons down to small groups and in his role, Jason oversees the operations and develops sales and marketing strategies to attract a broad mix of events in and around Miller Park, from conventions and concerts to corporate retreats, parties and so much more.

Jason climbed on board to steer the Brewers Enterprises ship in May of 2008 after beginning his Brewers career in the Corporate Marketing Department. Prior to joining the Brewers, he had served three seasons as Manager of Corporate Sales for the Green Bay Packers. 

With just five people, the Brewers Enterprises staff may be on the small side, but as you’ll see, they accomplish a great deal, working year-round to enhance your ballpark experience.

There’s Sarah Chmiel, Manager of Brewers Enterprises. Her job is to think of creative uses for the ballpark.

“Sarah’s role has been developing many of the non-baseball events that have taken place here, such as the Field of Sweet Dreams, Baseball Boot Camp, the Brewers Road Crew, Miller Park Movies and the Border Battle, the minor league game that we hosted here last year, ” Jason explained. We’ll talk more about those events later.

Then there’s Tai Chamness, Manager of Special Events. She’s who you go to if you want to book your wedding, party or special event at Miller Park. 

“We have really focused on becoming more customer-service oriented with function spaces. That’s Tai’s specialty,” Jason said.

“We’ve been successful with holiday parties, tours, Helfaer Field, meeting room rentals and parking lot events this year,” Jason said. “But weddings have really taken off.”

As someone who had her own wedding reception at Miller Park and took her wedding photos on the field and in the Visitor’s Clubhouse back in 2007, I can certainly understand the allure. Baseball fans and non-baseball fans alike can appreciate the beautiful backdrop of the field looking out from the Metavante Club.

 

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Caitlin and Brian Fieldjpg                        Me and my husband, Brian, on our wedding day in August 2007.                


Thumbnail image for Thumbnail image for Caitlin Dugout Wedding.jpg            My favorite photo–me with Brian and the groomsmen– taken in the dugout.

The Brewers Enterprises staff will help you customize your Big Day every step of the way; they’ve seen it all–from a total baseball wedding complete with uniforms and ballpark fare to the most elegant affairs where the location takes a backseat to everything else.  You can have your ceremony at the park, or your reception, or both.

Throw in Cory Congemi, Coordinator of Helfaer Field and Miller Park Tours and Katie Wettstein, Special Events Coordinator, whose primary focus is on the Brewers Conference Center, and you have one busy crew.

 

Thumbnail image for Thumbnail image for Conference Center.jpg                           The Aaron Room in the new Brewers Conference Center.

 

That’s why I found it amazing that Sarah and Jason were able to find enough time to sit down with me for this interview.

 

Thumbnail image for Chmiel and Hartlund.JPG                           Sarah Chmiel and Jason Hartlund are all about maximizing
                                        your experience at Miller Park year round.

 

Let’s take a look at what Brewers Enterprises is doing in the offseason and what’s on tap for 2010.

Right now, Sarah is in full travel agent mode, working on the Brewers Road Crew trip to Spring Training in Phoenix, March 10-14 (referenced in a previous post, found here).

 

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“This is something we have never done before. In speaking with the Ticket Department, we know that they get numerous calls asking about Spring Training trips each year. This is something fans have been waiting for and we hope it’s successful,” Sarah said.

“We are going to take a group of people down to Arizona and we’re going to provide them with airfare, hotel accommodations and transportation while they’re there.  They’ll get to see three Spring Training games,” Sarah explained.  She began to get animated as she started to list the additional perks of joining the Brewers Road Crew for this one-of-a-kind opportunity.

“They will have the chance to meet some of the higher-ups from the Front Office. We’ll have a tailgate party that the current players will come to at Maryvale Baseball Park. Some former players will hang out with them….oh and our broadcasters, Bill Schroeder and Brian Anderson, will be there, too,” she went on.

I found out that participants will also have a chance to win behind-the-scenes experiences while they’re there, like throwing out the First Pitch, running in the Sausage Race or sitting in with Bill and Brian during webcasts of the Spring Training games.  Plus, they’ll get gifts like a t-shirt, a ball for autographs and a player-issued tech fleece. Finally, every guest will receive a ticket to see the team when they come back to Milwaukee for Opening Day at Miller Park on April 5 vs. the Colorado Rockies.

By the time she’s finished her spiel, I’m practically reaching for my credit card. With more  benefits than even I knew about and at $3695 for a couple, minus all of the stress of planning a trip for myself, it also sounds like more than a great deal.

“We’d like to use this Road Crew concept to take fans on the road during the season even, for bigger trips with the team. The first of many, we hope,” Sarah said.

Along with the Road Crew event, Brewers Enterprises is busy making plans for all of the other special non-game day events here at Miller Park.

Last year, they introduced several new events to Brewers fans, like the Border Battle, Brewers Baseball Boot Camp, Miller Park Movies and the Field of Sweet Dreams.

First, the Border Battle. Last April, Miller Park hosted a Midwest League matchup between the Wisconsin Timber Rattlers and the Peoria Chiefs.

The Timber Rattlers became the Brewers’ Class A Midwest League affiliate at the beginning of last season and through our partnership with them, the Border Battle served as a great opportunity for fans to see some of the organization’s younger prospects play in a Major League environment. The Chiefs are the Chicago Cubs’ affiliate, so it also gave us the chance to showcase the players who will play key roles in the future of the Cubs-Brewers rivalry.
 

Thumbnail image for Thumbnail image for Border Battle.jpg      Bernie Brewer and Timber Rattlers mascot, Fang, before the Border Battle in April 2009.

“We had over 17,000 fans attend,” Jason said. “We kept it extremely affordable. The focus was on making it easy for fans to come out and enjoy the ballpark. All seats were $10 and they were sold on a first-come, first-served basis, so if you got your tickets early, you could be sitting in the best seats in the house, behind home plate or the dugouts, for just $10.”

Brewers Enterprises plans on hosting a similar event this year; they’re just finalizing details, so be sure and stay tuned!

Brewers Enterprises also hopes to bring back Brewers Baseball Boot Camp

Baseball Boot Camp is an intense one-day affair where fans get to experience a day in the life of an actual ballplayer. 

“We have about 50 people who attend and we divide into four teams. The coaches are alumni players. Last year, they were Jerry Augustine, Jim Gantner, Gorman Thomas and Paul Wagner. The participants come in early in the morning and have access to the Visiting Clubhouse; they use the lockers and it’s staffed the same way it would be for the pros.  Then, the participants get a half-day of coaching and review of fundamentals. In the afternoon, they play games until one of the teams is crowned Champion,” Sarah explained.

“The Championship team is then brought back for a pre-game ceremony that includes a trophy presentation.”

All of the participants also receive an authentic, personalized jersey. In its inaugural year, the event was promoted around Father’s Day as a gift idea and the actual event took place in July.

Sarah said they have already gotten calls from the 2009 participants, wanting to sign up for 2010. 

Another successful inaugural event last year was the Field of Sweet Dreams. Last September, fans of all ages had the chance to take part in a giant sleepover on the field at Miller Park.

“It went really well,” Sarah said.  “It was a nice, affordable option for families.”

With space for 300 people and a portion of the proceeds benefitting Brewers Charities, Inc., the event sold out in less than a week.

Upon entering the ballpark, participants received a special gift. They then headed down to the field, where they were able to pitch their tents and enjoy a meal. 

For entertainment, the Associated Bank Kids Zone was open, folks could take tours of the park, there were raffle prizes given out and fans could send in scoreboard messages that rotated all night. 

The attendees watched the Brewers road game on the videoboard, followed by a movie. Before lights out, fans were treated to a bedtime story, Goodnight Moon by Margaret Wise Brown, read by Dave Bush and Corey Hart via the scoreboard.

In the morning, everyone was awakened by the sound of the boom cannons (fireworks) and Uecker’s home run call piped through the sound system. All attendees also got a keepsake of a personal, professional photo taken at home plate.

 

Thumbnail image for Field of Sweet Dreams.jpg                                       Field of Sweet Dreams, September 2009.

 

“I personally had a blast. It was a lot of fun,” Sarah recounted. “That was my favorite event from last year.”

Along with these events, Brewers Enterprises also hosted Miller Park Movies in 2009, bringing the nostalgia of the classic American drive-in movie theater to the parking lots of Miller Park.

Another memorable Brewers Enterprises production took place in August of 2008 for the Harley-Davidson 105th Anniversary Celebration, when H.O.G. members were treated to a special event that took place on the Miller Park grounds featuring concerts by artists like Sugarland and Kid Rock.

“These kind of events really show people that you can use the footprint of Miller Park in different ways,” Jason said.

In addition to planning and executing all of these events, Brewers Enterprises has also been retained by IMG to sell advertising in the game day program for the NCAA Men’s Basketball Championship this year. Rounds 1 and 2 will be at the Bradley Center. 

“It’s an example of how we have diversified and come up with different sources of revenue,” Jason noted.

Diversified indeed. From ballpark tours and meetings to Little League games and weddings; from concerts and sleepovers to boot camps and road trips, Brewers Enterprises does it all, proving that Miller Park is about more than just baseball. 

It also proves, once again, that there is no offseason.

-Cait

For more information on any of the events mentioned in this article, or to book your event at Miller Park in 2010, call Brewers Enterprises at (414) 902-4452.

Is there someone you’d like to see profiled in this feature? E-mail us at johnandcait@brewers.com.

Looking Forward to a Fabulous and Busy 2010

Well the rush of the Holiday Season is over and 2010 is here.  I enjoyed my Holiday and I’m looking forward to getting back to a busy month of January.  Yes, that’s right I said it.  January will be a busy month here at Miller Park.  I know it is hard to think about baseball when temperatures are barely reaching 20 degrees here in Milwaukee (this morning was pretty tough driving to work, my fingers and toes are finally thawing out), but things will really pick up here at Miller Park beginning today.

Here in the Media Relations Department, we are in full Media Guide mode.  We are putting the final touches on the guide to ensure a delivery in time for the first Spring Training game.  There are a lot of things that need to be tied up with the guide and it will consume much of our time this month.  The Media Guide is one of the biggest projects our department works on every year.  Mike Vassallo, Ken Spindler and I have been putting the pieces of the book together since the end of last season and are quite relieved when the finished product goes to press.

Plans are also coming together for Brewers On Deck on Sunday, January 31 at the Midwest Airlines Center in downtown Milwaukee.  Many months of planning have gone into this event, led by Aleta Mercer, and it will all come together at the end of the month when we get to celebrate a wonderful day of Brewers activities.  Check out brewers.com/ondeck for the latest information.  This will be a day that no Brewers fan will want to miss.  We will keep you updated here on the latest announcements regarding On Deck.

On the Baseball side, General Manager Doug Melvin and his crew will continue to make steps to improve the team on the field.  The arbitration process will also heat up in the next couple of weeks and the finishing touches will be put on the roster will be made prior to Spring Training.

Finally, many of the ballpark improvement projects are well underway here at Miller Park.  There are construction crews all around Miller Park working on a number of the improvement projects I wrote about here in November.

We will also have a couple of other announcements regarding ticket packages, season promotional items and other special announcements leading up to the 2010 season that will come in the next couple of weeks.  Stay tuned to this blog as well as brewers.com, although there is no baseball for the next two months, there will be plenty of other activity surrounding the team that will get fans ready for a great 2010 season.  Until then, here is a list of some important dates leading up to Spring Training:

Tuesday, January 19 - Exchange Date for Arbitration Numbers
Sunday, January 31 – Brewers On Deck, Midwest Airlines Center, Downtown Milwaukee
Wednesday, February 10 – Equipment Truck is loaded and departs for Phoenix
Saturday, February 20 - Pitchers and Catchers Report to Spring Training
Friday, February 26 – Position Players Report to Spring Training
Thursday, March 4 – First Spring Training Game vs. San Francisco at Scottsdale Stadium
Wednesday, March 10 – Sunday, March 14Brewers Road Crew Spring Training Trip

 

–John

johnandcait@brewers.com

 

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